Nefeli Xenofou

About

Nefeli’s path to marketing has been anything but conventional. Born in Athens, she began her academic journey with a BSc in Biology from the University of Edinburgh, where her curiosity and creativity flourished. Her passion for storytelling led her to explore the world of content creation, launching a podcast with her best friend to discuss topics close to her generation. After gaining experience in the fast-paced world of advertising, she pursued an MSc in Strategic Marketing at Imperial College London.

Mission

Fuelled by a desire to give back to her roots and immerse herself in the dynamic landscape of Greek entrepreneurship, Nefeli returned to Athens with a clear vision: to use her skills for greater impact beyond just selling products. This drive for purpose made joining Endeavor an easy choice, where she’s excited to contribute to a mission she deeply believes in.

She leads the creation and execution of impactful social media campaigns and digital strategies, amplifying Greek innovation and driving audience engagement. Her role spans copywriting, content creation, and overlooking digital performance, while crafting narratives for Endeavor Greece across email, social media, and web channels. Additionally, she oversees newsletters, social media calendars, communications, and website upkeep, ensuring a consistent and engaging brand presence.

“You’re always with yourself, so you might as well enjoy the company.” ―Diane von Furstenberg

In a world full of external pressures and expectations, this quote encourages her to find joy and fulfilment within, embracing who she is as she continues to grow and evolve. It aligns with her belief that self-awareness and inner peace are the foundation for meaningful connections and impactful work.