Mustafa waited in a queue in Lidl for 20 minutes to buy a can of Coca-Cola. He thought there is definitely a better way to checkout and nobody wants to wait in a queue, hence the idea of MishiPay came alive. Mustafa is a Mechatronic Engineer who has previously worked in and led projects with companies such as Porsche, National Instruments, Barclays and TATA. He has sales experience through working in his family business and starting a food delivery venture in Manchester in 2011. Mustafa built the first MishiPay prototype himself and has since won the UCL "Bright Ideas" and the University of Manchester Venture Further, and Mayor of London International Student awards. He was named Forbes 30 Under 30 in 2019.