Shifting Gears in the Automotive and Service Industries 

Antonis Samothrakis is the Co-founder and CEO of Instacar, a Scale Up Cohort 3 company who became Greece’s first vehicle leasing company to offer flexible subscriptions tailored to modern consumer needs.

Antonis began his entrepreneurial career with synodigomou.gr, an online platform for car maintenance that allowed users to find repair shops, request quotes, and research services. He later co-founded Reyhoon, an online food ordering platform, and Petchef, a meal subscription service for dogs. Antonis also played a key role in scaling efood and launched a similar platform in the Middle East, reaching over 100 team members and handling 10,000 daily orders within a year. His experience and focus on customer-centric innovation continue to shape technology-driven solutions across industries. Antonis holds a Bachelor’s in Business Administration from the American College of Greece, a foundation that provided him with the strategic insights needed to lead his ventures to success.