Plum, a member of the Scale Up 5 Cohort, is a UK-based fintech helping people grow money for life. Since launching in 2016, over 2 million people have used Plum’s smart automated features to save, invest, and manage their money effortlessly. By using data-driven insights and automation, Plum helps people build better money habits over time. Available across multiple countries, Plum has offices in London, Athens, and Nicosia. So far, Plum has raised €82 million in funding and helped users set aside and invest over €5 billion.

Plum raised €16m in a Series B funding round, with €13.4 million from institutional investors and €2.7 million from a successful crowdfunding campaign. Plum also partnered with Eurobank, one of Greece’s largest financial institutions, to continue growing in the market.

Plum in Three:

What does Plum do? Plum helps people take control of their money with automated tools for setting aside money, investing, and managing spending.

What’s different about Plum? Plum’s smart automations and insights help people build better financial habits without the hassle.

Who can use Plum? Anyone who wants a simpler way to manage their money, all in one app.

What excites us about Plum is their innovative use of AI and behavioral economics to simplify money management and make it more accessible to a wider audience. Their freemium business model and revenue streams through investment commissions and partnerships with financial institutions also show a sustainable and scalable growth potential. Additionally, their commitment to improving financial wellbeing and aligning with the Endeavor mission of supporting high-impact entrepreneurs makes Plum an attractive investment opportunity.