Get your money motivated.

Plum is a UK-based fintech company founded in 2016 that uses AI and behavioral economics to create a money management app to automate savings, investments and provide insights on expense management. The company's mission is to make it easier for people to manage their finances and achieve their financial goals. Plum operates in several countries and has offices in London, Athens, and Barcelona. They have raised over $60 million in funding and offer a freemium business model, generating revenue through investment commissions and partnerships with financial institutions.

What excites us about Plum is their innovative use of AI and behavioral economics to simplify money management and make it more accessible to a wider audience. Their freemium business model and revenue streams through investment commissions and partnerships with financial institutions also show a sustainable and scalable growth potential. Additionally, their commitment to improving financial wellbeing and aligning with the Endeavor mission of supporting high-impact entrepreneurs makes Plum an attractive investment opportunity.