Huupe, a member of the Scale Up 7th Cohort, is the world’s first smart basketball hoop, designed to be installed anywhere and connect people globally through the sport of basketball. It brings NBA-level workouts, live coaching, comprehensive data tracking, and a social experience to enthusiasts everywhere. 

Featuring a screen as the backboard that allows you to stream games and play music, huupe allows you to train like a pro and compete against other huupe users around the world—all from the comfort of your home. Their mission is simple yet powerful: connecting the world through the game we love while promoting physical fitness and healthy living. With over 1,000 pre-orders and a thriving online community of 220,000+ followers, huupe is not just changing the game—it's bringing the game to everyone, everywhere.

Recently, huupe received $11M in funding including an investment from the venture group led by Protagonist VC, Marvan Ventures, TRI Investments and Kawn VC, as well as participation from current Toronto Raptors forward Thaddeus Young. The company plans to use the funds to take its product into international markets. 

Huupe in Three:

What problem is huupe solving? huupe addresses the issue of limited access to advanced basketball training and remote play by allowing users to train, compete, and connect with others from anywhere in the world.

What’s innovative about huupe? huupe is pioneering the world’s first smart basketball hoop with a built-in screen that offers real-time performance tracking, interactive workouts, live coaching, and global connectivity for players.

Who can use huupe? Basketball enthusiasts of all ages and skill levels, including professionals, digital athletes, and casual players, can benefit from using hope's smart basketball hoop.