George Sarmonikas is the Director of Strategy and Innovation at Ericsson where he draws on 20 years of experience in the Information and Communication Technology (ICT) industry. He leads global product management and innovation for the Digital Services business unit, focusing on next-generation AI and cognitive solutions that enhance the Telecom and IoT landscapes.

George’s entrepreneurial journey began founding Magicnode, an AI software firm that he successfully led to an exit. He also founded Telebria, a company that provided software solutions and strategic advisory services. Before joining Ericsson, George worked as the Innovation and New Growth Area Product Manager at WIND Hellas where he led product management for emerging growth areas, focusing on incubating and industrializing new products and services, particularly in the Internet of Things and strategic development. His early work at Orange's Research Innovation division in the UK saw him evolve from researcher to Senior Network Design Engineer. He has also made significant contributions at Vodafone as a Senior Engineer. 

George earned his Master’s in Electrical and Electronics Engineering, a Master’s in Computer Science and AI from Stanford, and an MBA from Boston University.