Valia Papadimitriou is the CEO & Co-Founder of DEVA Group, a technology & communication company, specializing in AI in the retail sector. The company’s main goal is to improve the personalized experience through customized rewarding, already having both multinational and Greek companies in its clientele. She is a speaker at many conferences including Reflect Festival Limassol, Future of retail 2022, TIF etc., as well as at schools and universities (Athens University of Economics, etc) on Marketing, new technologies & Artificial Intelligence, Entrepreneurship and Social responsibility. She is a mentor in business and retail tech issues in several organizations, startups & Startup hubs, aiming to contribute to the Greek startup ecosystem. She is the Vice President of the Commercial Association of Kifissia and a representative of the Hellenic Confederation of Trade (ESEE). She also appeared twice in the Fortune "40under40" Greek list. Valia co-inspired numerous social projects, the most important of which is the "Bring Them Back" campaign, http://www.bringthemback.org, a global cultural initiative, aimed at repatriating the Parthenon Sculptures to Greece and reuniting it with the monument.