Year of Selection



Media & Entertainment Software




To build an essential infrastructure for the music industry


Orfium is a music rights management and artist discovery platform offering technology solutions for rights-holders. The platform identifies online copyright violations and monetizes content for producers, publishers and record companies that concede the right of use to various digital distribution channels such as YouTube. The algorithms of artificial intelligence and learning engineering that Orfium has developed utilize both the content (melody and image) and the descriptions, lyrics or comments of users to locate possible melodies reproduced on videos that belong to clients. Orfium’s clients include publishers such as Warner Chappell, Sony/ATV, EMI and Kobalt, and record companies such as Warner Music Group, Sony Music Entertainment, and Red Bull Records.


Rob Wells is the CEO of Orfium, a music rights management and artist discovery platform. He is an institutional and award winning executive in the music industry with 25 years of experience between BMG and Universal Music Group (UMG) in both the UK and US, culminating in his role as the UMG President of Global Digital Business where he did many high profile deals including with Spotify and Apple, prior to joining Orfium. His journey with Orfium started in 2017 when his path crossed Chris’s Mohoney and Drew’s Delis. Impressed by the idea, the technology as well as the team, he decided to join Orfium as it’s CEO. Rob, with his industry and digital expertise, has transformed Orfium into a powerful partner for most major music record labels and publishers.

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