Rania is the co-founder & CEO at Simpler - a digital "shopping passport" that makes everything shoppable with 1 click, with presence in Greece, UK, Spain. She studied Accounting & Finance at the Athens University of Economics and Business and holds an MSc in International Management (CEMS) from Bocconi University and Rotterdam School of Management. She has worked in various positions in startups, spanning from marketing, business development, sales and product management. She has been the Director of Business Development at Glispa, where she led the company's sales teams in 5 countries and the Director of Product at Market Group, leading the company's flagship product. In 2021, she co-founded Simpler, revolutionising ecommerce & retail.