Simplifying the Checkout Process One-Click at a Time

Rania Lamprou is the Co-founder and CEO of Simpler, a Scale Up Cohort 5 rapidly growing startup optimizing online shopping across Europe. During the pandemic, Rania saw firsthand how merchants struggled with complex checkout processes, even as e-commerce surged. Realizing a gap to reduce friction for both shoppers and businesses, she envisioned a “checkout-as-a-service” platform to streamline payments, shipping, and loyalty programs into one seamless experience.

Rania founded Simpler in 2021 alongside Alex Kyriakopoulos and Spyros Mandekis, quickly attracting interest from investors and raising a €9 million pre-Series A round to expand further into the U.K., Italy, and Spain. Simpler now serves over 250 merchants and boasts more than 500,000 registered shoppers, with plans to expand its revenue tenfold by 2025.

Prior to Simpler, she served as Director of Business Development at Glispa, where she led international sales teams, and later as Director of Product at Market Group, overseeing the company's flagship product. With a background in Accounting & Finance from Athens University of Economics and Business and an MSc in International Management (CEMS) from Bocconi University and Rotterdam School of Management, Rania has extensive experience across marketing, sales, and product development in tech startups. 

Under her guidance, Simpler continues to grow, offering a compelling solution for both SMEs and enterprise-level businesses looking to simplify and enhance their online sales operations.