Unlocking the Future of Market Research

John Papadakis isn’t just leading Pollfish—he’s transforming the way businesses gather insights in the digital age. In today’s fast-paced business world, marketers and researchers need immediate, reliable feedback to make smarter decisions. Recognizing the growing shortcomings of traditional survey methods, John spearheaded Pollfish’s disruptive approach—leveraging a global network of respondents who are not bound to rigid survey panels. 

Pollfish’s platform uses randomized, in-app invitations to reach respondents in real-time, while advanced machine learning techniques ensure that only quality responses make it through. This innovative combination has brought back the high standards of data quality once seen in the early days of random digit dialing, offering today’s brands a competitive edge in understanding their audiences.

In February 2022, Pollfish was acquired by Prodege, a cutting-edge marketing and consumer insights platform that’s helping brands, marketers, and agencies uncover answers, boost revenue, and build brand loyalty. Under John’s leadership, Pollfish continues to grow within the Prodege family, pushing the boundaries of what’s possible in consumer insights and ensuring that marketers have the tools they need to thrive in a constantly evolving marketplace.