Alex is the co-founder and COO of Simpler, a digital 'shopping passport' that enables one-click shopping. Simpler has a presence in Greece, the UK, and Spain. Alex holds a degree in Computer Science from the Athens University of Economics and Business, specializing in Banking, Payments, and eCommerce. Prior to co-founding Simpler, he worked as a Business Architect for digital transformation at Credit Suisse's Asset Management in Zurich, Switzerland. He also served as the Director of Technology Projects at Vontobel's Asset Management in Zurich, Switzerland. In 2021, he co-founded Simpler, a startup revolutionizing eCommerce and retail.