During the 84th Thessaloniki International Fair, Endeavor was present at the Pavilion No 12 “Digital Greece”, an initiative by the Ministry of Digital Governance, coordinated by Industry Disruptors – Game Changers, with the aim to project innovative entrepreneurship. More than 100 startups, universities, research centers, and entities that support entrepreneurship participated in Digital Greece.
Among the parallel events held at Digital Greece, aiming to highlight the trends and opportunities of the Greek ecosystem, on September 9th, Endeavor organized the discussion: “Deliver native ads that convert with the top self-serve native advertising platform”, in cooperation with the US Embassy. Leonidas Ropokis, Advertiser Success Manager, Project Agora – Think Digital Group, spoke about how one can grow his business through digital advertising tools.
Also, on September 10th, the event “The Agrifood Revolution” was held, in cooperation with the program «New Agriculture for a New Generation”. Representatives from Agrino, Christodoulou Brothers, Centaur, Venus Growers, Redestos and the Agricultural University of Athens talked about the use of new technologies in the agricultural production and how farmers and food companies in Greece can incorporate the tools of the 4th Industrial Revolution in order to grow in this complex and rapidly changing environment. The speech, moderated by Kostas Tsaousis, was held during “Τalks & Events”, an initiative by the Hellenic American Chamber of Commerce in cooperation with the US Embassy, the American Consulate in Thessaloniki and Endeavor Greece.
The “New Agriculture for A New Generation” program is an initiative to create employment and entrepreneurship opportunities for young people in the agri-food sector in Greece. Rutgers University is leading this multiannual and groundbreaking program in collaboration with the Agricultural University of Athens and the American School of Agriculture. The program is implemented through an exclusive donation from the Stavros Niarchos Foundation.