Hotelbrain and SouthBridge Europe Agreement
HotelBrain, the Greek hotel management company founded by Endeavor Entrepreneur Panos Paleologos, recently reached an agreement with the investment fund SouthBridge Europe. The Luxembourg-based fund will invest €3 million to support the development of HotelBrain’s expansion and sustainability plans.
Founded in 2009 on the island of Santorini, HotelBrain currently manages over 110 hotels at top tourist destinations across Greece, Lebanon, Cyprus and Turkey. Named the “Leading Hotel Management Company” at the World Travel Awards last year, the company is close to reaching an agreement about managing two more hotels in Serbia. With the backing of a major institutional investor, the management of HotelBrain plans to proceed with the implementation of new development projects to strengthen its presence in international markets.
SouthBridge Europe is an independent investment management firm supporting dynamic companies and offering them growth capital. Founded in 2014, it is backed by prime private and institutional investors such as the European Investment Fund (EIF) and has €40m in committed capital to make long-term investments. This deal represents SouthBridge Europe’s first investment in Greece.
George Mavridis, SouthBridge Europe’s financial advisor announced, “The deal is a testament of the international investment community’s confidence in the company’s potential, and we hope in the process to move to other investments in Greece via HotelBrain.”
Panos added, “HotelBrain’s agreement with an institutional investor of international validity, confirms our belief that tourism is one of the most developed fields of Greek entrepreneurship and can provide know-how which can be exported.”
Selected into the Endeavor network in 2013, HotelBrain aims to contribute to the improvement of the local tourism industry, setting hotel operating and quality standards for the whole region. Though it started by managing its own leased properties, HotelBrain now offers industry expertise and professional management services to luxury boutique hotels, allowing owners to retain full control of their assets while improving guest experience and boosting revenue by 20% on average. Beyond providing consulting services, the company has built an ecosystem of entrepreneurship, creating a community of hospitality insiders and training the next generation of hotel management talent.