To offer an attractive space to young women in order to shop a wide range of cosmetic products.
Health & Beauty
Dust+Cream (D+C) is a cosmetics retailer with more than 65 locations across Greece. D+C was founded in 2012, it is based in Thessaloniki and its target consumers are young women 18-35 yo who are looking for quality beauty products at an affordable price. The company sells everything from makeup, fragrances, cosmetics and personal care products. The company has more than 500 employees today.
Leandros Karakatsanis is an Economics graduate of the Industrial School of University of Macedonia and has 25 years of professional experience. In the early 00’s, Leandros and his brother Vasilis were running “299 drachmas – 1 euro shops”, selling a huge range of products (groceries, cosmetics, stationary etc) at the price of €1. While doing so, they noticed there was a gap in the market for high quality cosmetics at approachable prices for the young. Therefore, the brothers decided to focus on cosmetics and thus, D+C was born as a successor of “299 drachmas – 1 euro shops”. They started by selling third party cosmetics while at the same time investing all profits into the development of a production facility that would allow them to create their own D+C cosmetic products.