Maximize benefit for owners by transforming properties into high-quality, serviced residences.
blueground offers services of promotion, management and reforming real estate assets transforming apartments and houses into fully-serviced high-quality houses using up-to-date technology. blueground was founded in 2013 and targets property owners and guests for both business and leisure. Owners benefit from 30% to 50% income increase and time saving as blueground manages the entire rental process and guests enjoy high-end properties with high quality services in lower cost. The company manages 200 properties today.
Alexandros Chatzieleftheriou, founder of blueground, worked at McKinsey for six years. In 2009, Alex was sponsored by McKinsey to attend the full-time MBA program at INSEAD. He then worked in the strategy team of Samsung Electronics based in South Korea as an Associate Principal. He also holds a BSc in Maritime Studies from University of Piraeus and an MSc in Decision Sciences by AUEB. The idea for blueground emerged from Alexandros’ inspiration to build a business that would ease the complicated process of housing corporate travelers. Initially the company was launched as Corporate & Vacation (C&V) Housing, focused on corporate housing for expats of multinational corporations. Although expat housing proved profitable, Alexandros saw an enormous opportunity in the short-term vacation rental market and expanded operations in this field. In early 2015, he secured financing from NBG Business Seeds, National Bank of Greece program for supporting innovative companies.